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Project
The work centered on connecting visual and written elements into one clear system. We tested how it behaved across platforms, refined details, and built a toolkit for future use. The result feels unified and adaptable.
To elevate the Ukrainian Football Premiere League’s digital presence, we developed a comprehensive visual identity for "Football 360," a high-octane weekly digest designed to bridge the gap between traditional broadcast TV and a new generation of digital viewers. Honouring UPL's sport and entertainment legacy, by crafting a dynamic 3D intro and a suite of aggressive motion graphics, we captured the "no-filter" intensity of the show’s expert analysis and raw emotion.
This strategic branding effort transformed the program into the country’s premier football show, successfully capturing a massive television audience while generating over 2 million views on YouTube and 10 million engaged viewers on TV within its first year.
